research, write and distribute press releases to targeted media.monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations.work as part of an account team (in smaller organisations you may be the sole PR lead or work as an agency PR officer) where you'll plan, develop and implement PR strategies.ResponsibilitiesĪs a public relations officer, you'll need to: You'll then report and explain the findings to its management. This may be between organisations (business-to-business, or B2B) or individuals, and the general public.Īs a PR officer or PR account executive, you'll monitor publicity and conduct research to find out the concerns and expectations of your client organisation's stakeholders. You'll communicate key messages, often using third-party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. These range from public bodies or services, to businesses and voluntary organisations.
Public relations officers manage the reputation and image of their clients, working to gain public understanding and support through planned publicity campaignsĪ career in public relations (PR) involves using all forms of media and communication to build, maintain and manage the reputation of your clients.
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